Privacy Policy

We collect personal information that you provide directly to us, information collected automatically when you use our website, and information from service providers that help us operate our business.

Information you may provide includes your name, email address, phone number, shipping address, billing address, account login details, order details, customer service messages, and any information you submit through forms or communications with us.

Payment information is processed by our payment and ecommerce service providers. We do not store full payment card numbers on our own systems.

Information collected automatically may include IP address, browser type, device information, pages viewed, referring URLs, approximate location, interactions with our website, cookie identifiers, and analytics or performance data.

We use personal information to process and fulfill orders, provide customer support, manage accounts, communicate about purchases, improve our website, prevent fraud, protect security, comply with legal obligations, and operate our ecommerce business.

With your consent where required, we may also use information for analytics, performance measurement, marketing, advertising, retargeting, attribution, and understanding how visitors interact with our website.

We do not use sensitive personal information to infer characteristics about you.

We use cookies and similar technologies to operate the website, remember preferences, measure performance, detect errors, improve user experience, and support marketing or advertising when permitted by your choices.

Our cookie categories include strictly necessary cookies, analytics and performance cookies, functional preference cookies, and marketing or advertising cookies.

Current analytics and performance tools include Google Tag Manager, Google Analytics 4, Microsoft Clarity, and Sentry. We may also use advertising and attribution technologies such as Meta, Pinterest, TikTok, Google Ads, and server-side tag management tools in the future, subject to your consent choices and applicable law.

You can manage your cookie preferences through our cookie banner or the Your Privacy Choices page.

We may share personal information with service providers that help us operate our business, including ecommerce platforms, payment processors, shipping providers, analytics providers, customer support tools, email service providers, fraud prevention providers, hosting providers, and technology vendors.

We may also share information when required by law, to protect our rights, to prevent fraud or security issues, or in connection with a business transaction such as a merger, acquisition, financing, reorganization, or sale of assets.

We do not sell personal information for money. Some advertising, analytics, and retargeting activities may be considered “sharing,” “targeted advertising,” or a “sale” under certain U.S. state privacy laws. You can opt out through Your Privacy Choices or by using a browser-based Global Privacy Control signal where supported.

You may request access to, correction of, or deletion of personal information, subject to applicable law and verification requirements. You may also opt out of marketing emails by using the unsubscribe link in our emails.

Depending on your state of residence, you may have the right to opt out of sale, sharing, targeted advertising, or certain profiling activities. Asaroga honors applicable opt-out requests through our Your Privacy Choices page.

If your browser sends a recognized Global Privacy Control signal, we treat it as an opt-out of sale, sharing, and targeted advertising for that browser where required by law.

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including the right to know, access, delete, correct, and opt out of sale or sharing of personal information.

The categories of personal information we may collect include identifiers, commercial information, internet or network activity, approximate location information, account and order information, and inferences related to website interactions.

We use these categories for the business and commercial purposes described in this Privacy Policy. We do not knowingly sell or share personal information of individuals under 16.

We retain personal information for as long as reasonably necessary to provide our services, process transactions, maintain records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Retention periods vary depending on the type of information, the purpose for collection, and applicable legal or business requirements.

We use reasonable technical, administrative, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

No website, system, or method of transmission is completely secure. We cannot guarantee absolute security, but we work to protect personal information using safeguards appropriate to our business.

Our website and services are intended for adults. We do not knowingly collect personal information from individuals under 18.

If you believe a minor has provided personal information to us, please contact us and we will take appropriate steps to delete the information where required.

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or policies of third parties.

We encourage you to review the privacy policies of any third-party websites or services you visit.

Before shipment, each Asaroga piece may undergo final inspection, cleaning, packaging, and documentation review. For diamond jewelry and engagement rings, applicable documentation such as diamond grading reports, appraisals, certificates, or care materials may be included when available and applicable to the item purchased.